Jen has a passion and talent for research with a user focus. With experience and training in qualitative and quantitative methods, she matches the right research method to the question at hand and uncovers information that illuminates an inquiry. Jen can work with you on developing, conducting, and analyzing data from focus groups, interviews, surveys, questionnaires, usability studies, space studies, and observational studies. 

Jen works with individuals and organizations to clarify your mission, visions and goals, create innovative and practical strategic plans, evaluate the successes you've already achieved, and help you take the next step. She can work with you to hone your messaging, develop a strategy, and ensure that your brand stays true to itself. 

Jen writes and speaks about political and social issues facing the infertility community, and the impact of the infertility experience on women and men. She is available for speaking engagements, interviews, articles, organizing, fundraising and conferences. Learn more about Jen's advocacy work. 

Jen currently leads the Mid-Hudson Valley Infertility Support Group, a monthly peer-led group that meets once a month in Beacon, NY. Women who are struggling with infertility can email for more information or to attend a meeting.

Jen is a 200 hour Kripalu Certified Yoga Instructor, and the founder of Two Trees Yoga and Retreat House

You can contact Jen at



Yoga Teacher and Owner, 2016-present

ITHAKA S+R: Strategic Consulting and Research, New York, NY
Senior Analyst, August 2011 – July 2012
• Designed, coordinated, and conducted research studies aimed to help higher education institutions better understand the changing scholarly information environment and user needs
• Analyzed and presented interview and survey data, wrote reports, and made recommendations to clients based on research findings
• Developed grant proposals for research projects
• Managed relationships with clients and advisory boards

• Social media: engaged a broad audience in conversations about research projects, tracked trends and industry news

Select projects: History Faculty Research Practices Project, Chemistry Faculty Research Practices Project, ITHAKA S+R Faculty Survey (US and UK versions)

Assessment & Planning Librarian, February 2011 – July 2011
Assessment & Marketing Librarian, January 2008 – January 2011

Program Coordinator for Marketing and Assessment, March 2006 – December 2007

User Research and Program Evaluation
• Designed and conducted research studies including surveys, questionnaires, focus groups, observational studies, interviews, and program evaluations
• Analyzed data, wrote reports, and made recommendations for evidence-based implementation informing strategic planning
• Led website usability initiatives in cooperation with the Libraries Digital Programs Division, incorporating usability testing, card sorts, heuristic evaluations, analysis of website use statistics. Incorporated findings into the design and development processes

• Wrote and managed human subjects protocols for the Institutional Review Board, acting as the Principal Investigator
• Chaired the Assessment Working Group, leading the team in system-wide program evaluation and user research projects; wrote the Libraries’ Assessment Plan
• Provided extensive assessment support to Libraries’ directors and committees informing strategic planning, and worked intensively with departmental planning teams on user research projects
• Managed projects and project teams, ensuring that projects met deadlines and budget goals

• Supervised a series of interns and student employees

Select projects: Libraries’ Student and Faculty Survey 2009 (using LibQual+ survey); Columbia/Cornell Humanities PhD Student Research Practices study; National Trends in  Faculty Satisfaction with Library Services study (using LibQual+ Survey); Student Practices Informing Digital Centers study

Marketing and Outreach (2006-2011)
• Developed and coordinated overall marketing strategy for the Libraries programs and services
• Oversaw establishment of a coordinated social media presence, including policies for the Libraries and staff. Platforms include: WordPress, Facebook, Twitter, YouTube, iTunes U
• Designed and directed the creation of marketing materials including brochures, posters, postcards, and LCD panel slide-shows
• Organized community-building outreach events for students and faculty to encourage partnership with Libraries staff and services
• Worked closely with University partners, including the Libraries Development Office

• Allocated the Libraries’ annual marketing budget

Select projects: Authored Libraries’ Spotlight Blog, led the redesign of the annual The Libraries’ Guide brochure (distributed to all students and faculty on campus), led branding initiative for Libraries’ Digital Centers scholarly computing labs, created and hosted the Libraries’ Study Break and The Cordial events series to engage students, faculty and the library staff


Yoga Teacher, Beacon, NY, 2015-2016
Taught studio and private yoga classes in Beacon, NY. 

Eden Village Camp, Beacon, NY, 2016
Executed an online advertising campaign via Google Ads and Facebook Ads aimed at recruiting attendees for the summer 2016 season and raising brand awareness in targeted geographic locations. 

Beacon Hebrew Alliance, Beacon, NY, 2016
Provided guidance on the establishment of a new preschool at the synagogue. Developed budgets, refined an organizational hiring process, wrote job descriptions, visioning and mission development, and interfaced with the Board to ensure proposals were appropriate and approved.

Beacon Independent Film Festival, Beacon, NY, 2015
Developed marketing and communications plan for the 2015 Film Festival. Created messaging and print and digital marketing materials for the annual fundraiser "Arts GO!" 

Planned Parenthood of Mid-Hudson Valley, Newburgh, NY, 2014
Volunteered as part of the in-clinic Outreach Team, educating patients about the Affordable Healthcare Act.

Ali Muhammad, Beacon City Council-member, Beacon, NY, 2013
Developed communications strategy for the newly elected council-member, including a template for a bi-annual newsletter for constituents.

Planned Parenthood of NYC, Manhattan, NY, 2012
Volunteered as a Client Liaison, supporting patients as they moved through multiple departments at the clinic. 

RESOLVE: The National Infertility Association, McLean, VA, 2011-present
Peer-Led Support Group Host, Beacon, NY: Coordinate and lead a monthly support group for women struggling with infertility.
Infertility Advocacy Day: Vice-Chaired and Co-Chaired the national advocacy day, bringing constituents from over 25 states to Washington DC for meetings with Congressional Representatives to advocate for legislation that supports family building through Assisted Reproductive Technology and adoption. Worked with the RESOLVE team to coordinate recruitment, develop training materials, focus marketing messaging and extend outreach to build online communities for attendees.
Annual Membership Survey: Revised and expanded the annual membership survey to provide targeted data to the organizational leadership and the Board. 


• Schonfeld, Roger; Jennifer Rutner. “Supporting The Changing Research Practices of Historians,” ITHAKA S+R, NY, 2012
• Gabriela Castro Gessner; Damon E. Jaggars; Jennifer Rutner; Kornelia Tancheva. “Supporting Humanities Doctoral Student Success,” Council on Library and Information Resources, Washington, DC, 2011
• Agnes Tatarka; Kay Chapa; Xin Li; Jennifer Rutner. “Creating Assessment Plans: Four Case Studies,” Performance Measurement and Metrics. Bradford: 2010. Vol. 11, Iss. 2; pg. 199
• Jennifer Rutner and Jim Self. "Still Bound for Disappointment? Another Look at Faculty and Journal Collections," Library Assessment Conference, Baltimore, MD, 2010
• Jennifer Rutner. “Staff Development Strategies at Work: Building Leadership Skills,” in Staff Development Strategies That Work, New York: NealSchuman, 2009


Business software: Microsoft Office including Power Point and Excel, Google Docs, Basecamp project management software, QuickBooks, basic HTML
Analytical software: Survey Monkey, STATA, NVIVO, Atlast.ti, rudimentary SQL
Communications software: social media platforms (including Facebook, Instagram, Tumblr, and Twitter), WYSIWYG blog and website editors such as WordPress and SquareSpace, Adobe Photoshop and InDesign, MailChimp


Completed 200-hour yoga teacher training with certification, 2016
Completed Master’s-level coursework in Quantitative Methods for the Social Sciences, 2010-2012
Coursework includes: Statistics for Behavioral Scientists, Quantitative Theory and Methodology, Quantitative Data Analysis for the Social Sciences, Survey Methods, Seminar in Quantitative Methods

Master’s Degree, Information and Library Science, 2005
Bachelor of Arts, Religious Studies, 2002